From Times Square to the Sphere: The new versions of Heisman campaigns

The Ole Miss Rebels are taking a page from the playbook of previous Heisman Trophy campaigns, launching a joint effort for their star duo. This approach is not new, as several schools have attempted to boost their players' chances by creating flashy campaigns. Remember the "Heisman Trust" billboard in Times Square that USC used to promote Reggie Bush's candidacy back in the day? Those high-profile efforts can generate buzz, but do they actually translate to votes?

In recent years, we've seen campaigns like the one for Lamar Jackson at Louisville, which featured a strong social media presence and eye-catching billboards. While those efforts didn't guarantee Jackson's win in 2016, they certainly helped keep him in the conversation. For Ole Miss, pairing their two stars may just give them an edge in a crowded field. The question is, can they sustain the momentum and keep their players healthy throughout the season? The Rebels' campaign is certainly worth watching, especially given the rich history of Heisman winners from the SEC.

As we head into the new season, all eyes will be on the top contenders, including Ole Miss' star duo. Will their campaign pay off, or will another dark horse emerge? Keep an eye on the early-season matchups and how these players perform under pressure. The Heisman Trophy is often awarded to players who not only excel on the field but also demonstrate exceptional leadership and character. As the season unfolds, we'll be watching to see which players rise to the top and whether Ole Miss' joint campaign will be enough to bring home the coveted award.

Originally reported by espn.com. SportsNewsletter adds analysis for sports & fitness readers.